Tactical SEO guides, frameworks, and playbooks. Actionable strategies you can implement today.
Less theory. More execution.
Position 1 doesn't exist anymore. Featured snippets, PAA boxes, video carousels, and AI Overviews consume 65% of above-the-fold real estate. Here's how to audit which features you can win and the acquisition strategies that work.
Fortune 500s acquire fast and migrate slow. They leave zombie sites, neglected marketplaces, and scholarship programs with zero gatekeeping. Here's how to exploit the gap.
Google finished mobile-first indexing in July 2024. After 8 years of industry panic, here's what actually happened, what it means, and what you need to do now. Spoiler: probably nothing.
A burglar, a fence, and a seven-year Google penalty. What link buying really costs: 1,500+ toxic links, a colleague flying to Florida to knock on doors, and the arithmetic of expertise versus ignorance.
What a frustrating tent setup taught me about SEO strategy and systems thinking. Systems have inherent goal states. Resistance indicates misalignment, not inadequacy. Your job is to listen.
Google Safe Browsing flags 10,000+ new sites daily. A hacked site gets deindexed. Real bash commands to detect, prevent, and recover from the attacks that end organic traffic.
HubPages lost 62% visibility and never recovered. JCPenney lost 90% overnight. The September 2023 HCU hit 500+ sites. The history of SEO is a graveyard. Here's how to avoid joining it.
Everyone treats site architecture as a navigation problem. It's not. It's a PageRank distribution problem. Your structure determines where authority flows.
Most "data-driven SEO" is pattern-matching on noise. Here's how to extract real signal from the metrics that actually matter.
Wrong intent = wrong content = no rankings. Here's how to identify what searchers actually want and match your content to it.
Most keyword research produces spreadsheets nobody uses. Here's a four-step process that ends with a prioritized list you'll actually execute.
Your competitors already did the research. Use Wayback Machine, Ahrefs history, and search patterns to reverse engineer what works.
Server logs reveal exactly how Google crawls your site. Most SEOs ignore this goldmine. Here's the fast way to extract actionable insights.
More indexed pages isn't better. Thin and duplicate pages dilute your site's quality signals. Here's how to find and fix index bloat.
Redirect chains, loops, and broken redirects silently kill your rankings. Here's the quick audit that finds them before they cause damage.
Updating old content beats creating new content. Here's exactly which pages to refresh and what changes actually move rankings.
Multiple pages competing for the same keyword means none of them win. Here's the fast way to find cannibalization using just Search Console.
Before writing anything, read the SERP. 60 seconds tells you what Google wants, who you're competing against, and whether you can win.
That nav link in your header? Google mostly ignores it. The "related posts" widget? Also mostly ignored. Here's what actually passes value.
Keyword difficulty scores are garbage. Here's the actual process for figuring out whether you have a shot at ranking, what it would take to win, and when to walk away.
One relevant link from a page that gets traffic beats 100 links from ghost sites. Here's how to find and win the links that matter.
Traffic down? Don't panic. Follow this exact sequence to identify the cause. Works every time, in under 30 minutes.
The striking distance filter nobody uses. Find keywords you already rank for and can actually win. Takes 5 minutes.
Forget 200-point audits. Here's what actually breaks rankings: indexation, crawlability, and speed. The focused checklist that matters.
A simple Python script to batch convert all images to WebP format. Up to 80% smaller file sizes with minimal quality loss. Copy, paste, run.