Why PE firms use me across the book

The model is not complicated. Pick one portfolio company. I run a full technical and competitive audit. You see the document, we get on a call, you decide whether what I found is the kind of work you want me doing across more of the book. If it is, we scale. If it is not, you have a $499 document you can hand to your operating team or existing vendor and we are done.

  • One operator, one playbook. Instead of each company auditioning agencies and getting inconsistent results, you get one senior person running the same proven approach across all of them.
  • Speaks PE. I understand hold periods, multiples, and that "brand awareness" is not a KPI. We will not waste a call defining terms.
  • Fast post-acquisition wins. Most acquired companies carry SEO debt. The first ninety days is usually where the easy multiples sit, before your operating team even finishes onboarding.
  • Portfolio-wide pattern recognition. What works in one vertical often transfers to another. You get faster results the more companies I see.
  • Roll-up sanity. Multi-brand consolidation done without cannibalising the rankings you just paid for. Migration plans that do not lose half the traffic on go-live.

How the engagement runs

Step one. Pick one company. $499 buys a full technical audit, competitor gap analysis, prioritised action plan with rough ROI estimates, and a thirty-minute walkthrough call. Five business days end-to-end.

Step two. Decide if you want more. The audit stands on its own. There is no automatic upsell, no "let me put together a proposal you did not ask for." If the work was useful and the opportunity is large enough, we talk about scaling.

Step three. I become the portfolio's SEO function. Direct access, no account managers, no handoffs. Quarterly roll-up reports for fund partners who do not want to be in the operational details. Day to day I work with each company's marketing or product team. More on how the work actually runs.

Pricing across the portfolio

  • Single audit: $499 per company.
  • Three or more audits: $399 each.
  • Ten or more: custom, let's talk.
  • Ongoing management: from $2,499 per month per company. Drops to $1,999 per month for three or more on retainer.

Month-to-month, no long contracts. NDAs signed. Clean exit if it is not working.