Google Updates.

Algorithm shifts, Search Console oddities, and what the SERPs are doing this month.

8 posts / latest first

The Crowd and the Index: How Mass Psychology Shaped Search

Jan 11, 2026
Note Flagship

Beware the "SEO in 2026" Advice (Read This Instead)

Dec 18, 2025
Take

Google's Search Quality Team Is a PR Department

Nov 28, 2025
Take

Core Web Vitals Are a Google Tax (Barely Matter for Rankings)

Nov 27, 2025
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E-E-A-T Is Made Up (And You've Been Chasing a Ghost)

Nov 26, 2025
Take

The "200 Ranking Factors" Myth That Won't Die

Nov 23, 2025
Take

Stop Chasing Algorithm Updates (It's a Losing Game)

Nov 21, 2025
Take

Google Doesn't Owe You Traffic (You Built on Rented Land)

Nov 20, 2025
Take

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