Topics.

Six hubs that cut across the takes and the notes. Pick a thread and pull.

6 topics / 80 posts indexed

Technical SEO

The plumbing nobody wants to think about. Crawlability, indexation, Core Web Vitals, schema, and the rest of the boring work that decides who ranks.

24 posts
Topic

Strategy and creation that builds on itself. What actually compounds in a search engine versus what looks good in a deck.

16 posts
Topic

Algorithm shifts, Search Console oddities, and what the SERPs are doing this month.

8 posts
Topic

Earned authority versus rented. The work behind links that actually move the needle.

7 posts
Topic

Search Console, GA4, and the rest of the dashboards. Plus the things they hide from you.

9 posts
Topic

The agencies, the conferences, the certifications, and the people. Mostly contrarian.

16 posts
Topic