SEO Industry.

My Father Built Houses. I Build Rankings. Neither of Us Understands What the Other Does.

May 9, 2026
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I Got Fired by My Best Client and It Was the Best Thing That Happened to My Career

May 7, 2026
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I've Been Doing This for Twenty Years and I Still Google How to Do Things

May 2, 2026
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I Charge $500 an Hour and I'm Underpriced

Apr 29, 2026
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The SEO Audit Is a Sales Document (And Everyone Knows It)

Apr 17, 2026
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Google Knows Your SEO Agency's Playbook

Feb 15, 2026
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The Loneliness of the Search Engine Optimizer

Jan 27, 2026
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The SEO Industry Needs You to Be Afraid

Jan 21, 2026
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SEO Predictions Are Horoscopes

Dec 29, 2025
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The SEO Industry Needs Google's Opacity (Dirty Secret)

Dec 1, 2025
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SEO Conferences Are $2,000 Commercials

Nov 29, 2025
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SEO Twitter Is an Echo Chamber (Hall of Mirrors)

Nov 29, 2025
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SEO Certifications Are Worthless (All of Them)

Nov 28, 2025
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The Death of SEO Never Comes (20 Years of False Predictions)

Nov 26, 2025
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SEO Agencies Are a Tax on Ignorance [Uncomfortable Truth]

Nov 24, 2025
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SEO Is Alchemy (And We're All Pretending Otherwise)

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