416 SEO Tools
Every SEO tool worth knowing about, organized by function. Honest verdicts on what's essential, what's situational, and what to skip.
Ahrefs, Semrush, Moz Pro, SE Ranking, Serpstat.
The big platforms that try to do everything.
Ahrefs Keywords Explorer, Ubersuggest, KeywordTool.io, AlsoAsked.
Find what people are searching for.
Ahrefs, Moz Link Explorer, Majestic, Open Link Profiler.
Analyze your link profile and competitors.
Screaming Frog, Sitebulb, Lumar, OnCrawl, Botify.
Crawl your site and find technical issues.
AccuRanker, Nightwatch, Advanced Web Ranking, STAT.
Monitor your search positions over time.
SerpApi, DataForSEO, Thruuu, SERP Checker.
Analyze search results and SERP features.
Clearscope, Surfer SEO, Frase, MarketMuse.
Optimize content for search intent and coverage.
BuzzSumo, SparkToro, Exploding Topics, AlsoAsked.
Find content ideas and audience insights.
Claude, ChatGPT, Jasper, Copy.ai, content detectors.
AI for SEO—use with caution.
Chrome DevTools, PageSpeed Insights, Lighthouse, validators.
Core Web Vitals and technical debugging.
Rich Results Test, Schema.org, JSON-LD generators.
Implement and validate structured data.
Screaming Frog Log Analyser, GoAccess, Splunk.
See how search engines crawl your site.
Google Analytics, Microsoft Clarity, Plausible, heatmaps.
Measure traffic and user behavior.
BrightLocal, Whitespark, Moz Local, Grid My Business.
Manage local listings and track local rankings.
Hreflang generators, translation tools, regional search engines.
Optimize for multiple languages and regions.
Google Merchant Center, feed tools, product schema.
Optimize product pages and shopping feeds.
Hunter.io, BuzzStream, Pitchbox, Respona.
Find contacts and manage outreach campaigns.
SimilarWeb, SpyFu, keyword gap tools, traffic estimates.
Analyze competitor strategies and find gaps.
Yoast, Rank Math, AIOSEO, The SEO Framework.
SEO plugins for WordPress sites.
SEOquake, Ahrefs Toolbar, Detailed, MozBar.
Quick SEO data while browsing.
Botify, BrightEdge, Conductor, seoClarity.
Heavy-duty platforms for large sites.
DataForSEO, SerpApi, Moz API, Ahrefs API.
Build custom SEO tools and integrations.
Scrapy, Beautiful Soup, Puppeteer, Playwright.
Extract data at scale for SEO research.
GTmetrix, WebPageTest, DebugBear, Yellow Lab Tools.
Test page speed and Core Web Vitals.
TinyPNG, Squoosh, ShortPixel, ImageOptim.
Compress and optimize images for web.
Uptime Robot, Little Warden, ContentKing, Visualping.
Monitor rankings, uptime, and site changes.
The Truth About SEO Tools
Most SEO tools are variations on the same theme: they take data from Google (or their own crawls) and present it with fancy dashboards. The underlying data often comes from the same sources.
You don't need 10 different keyword tools. You don't need 5 rank trackers. Pick one or two that fit your workflow and budget, learn them deeply, and ignore the rest.
The most valuable "tool" is still free: Google Search Console. It's the only source of truth for how Google actually sees your site. Everything else is an estimate.