Google Updates: Separating Reality from Panic
10 pieces · takes + notes
Every algorithm update triggers the same cycle: panic, hot takes, contradictory advice, and a cottage industry of "recovery" services. Here's what actually changed, what never mattered, and how to stop building your strategy around Google's mood swings.
Tactical Guides
2 notesOpinions & Takes
8 takes
E-E-A-T Is Made Up
Take
Core Web Vitals Are a Google Tax
Take
Stop Chasing Algorithm Updates
Take
I Sharted and Understood the Helpful Content Update
Take
The 200 Ranking Factors Myth
Take
Google's Search Quality Team Is PR
Take
Google Doesn't Owe You Traffic
Take
Beware the 'SEO in 2026' Advice
Take
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