Investor Relations Content That Ranks

The Hidden Audience for Your Content

You're raising Fund III. Before the pitch meeting, the LP's team Googles your firm. What do they find? A sparse website with a portfolio page last updated in 2022? Or a robust content presence that demonstrates expertise, track record, and thought leadership?

Investor relations has a visibility problem. The content you create for LPs often lives behind password-protected portals or in PDF attachments. It's invisible to search engines. When someone Googles "[Your Fund] returns" or "[Your Sector] investment thesis," nothing comes up.

That's a missed opportunity.

What Investors Search For

Before committing capital, investors research:

• "[Fund name] performance" - looking for any public signal of track record
• "[GP name]" - the people make the fund
• "[Sector] market outlook 2025" - validating your thesis
• "[Portfolio company] funding" - evidence of successful investments
• "[Fund name] reviews" or "[Fund name] reputation"

If your content strategy doesn't address these queries, you're letting investors form opinions from whatever random information exists on the internet.

The Content Strategy

Thesis Content

Deep-dive market analysis on the sectors you invest in. Not fluffy trend pieces. Real research that demonstrates domain expertise. This ranks for "[sector] market analysis" and "[sector] investment outlook" queries.

Portfolio Visibility

Case studies on portfolio company growth. Founder stories. Investment rationale. This content ranks for portfolio company names and demonstrates your track record.

GP Thought Leadership

Your partners have opinions on markets, technology, and strategy. Get those opinions online and optimized. When someone Googles a GP's name, they should find substantive content, not just a LinkedIn profile.

Market Intelligence

Regular analysis of deal flow, valuations, and market dynamics. This positions your fund as a source of insight, not just capital.

The Fundraising Edge

A fund with strong organic visibility has advantages in fundraising:

• Credibility before the meeting. LPs arrive with confidence in your expertise.
• Inbound LP interest. Family offices and allocators find you through search.
• Differentiation. Most funds have forgettable websites. Yours has substance.
• Ongoing engagement. Content gives LPs reasons to stay connected between reports.

What I Do

I help VC funds build content strategies that serve both marketing and IR goals. The content that attracts founders also builds credibility with LPs. The thesis content that ranks also makes great LP meeting material.

It starts with understanding what your audience is searching for and building a content roadmap to capture that intent. Then execution: optimized content, technical SEO, measurement.