Two decades of SEO distilled into opinions and tactics. Takes are what I think, notes are how to do it, and both refuse to waste your time.
Opinions, hot takes, and contrarian views on SEO, AI search, and the industry. No filter, no hedge, just what I actually think.
Tactical SEO guides, frameworks, and playbooks. Actionable strategies you can implement today, not theory you'll forget tomorrow.
Most SEO content falls into two traps: vague opinions that sound smart but teach nothing, or tactics so generic they help nobody. Takes and Notes avoid both by committing fully to each purpose: opinions are sharp and specific, tactics are actionable and tested. Everything here comes from twenty years of doing this work, not from aggregating what others wrote.