Your Startups Are Burning Cash on Paid. Organic Compounds.

The Startup SEO Problem

Your portfolio companies are burning runway on paid acquisition. The CAC payback is 18 months. The unit economics only work if you assume infinite growth. But organic traffic? That compounds. And it doesn't reset to zero when the budget runs out.

Most startups know this. But SEO feels slow. Expensive. Uncertain. So they keep dumping money into Google Ads and watching their runway shrink.

Here's what they're missing: SEO isn't slow if you do it right. The first six months build the foundation. Then traffic compounds 20%, 30%, 50% quarter over quarter. By month 18, organic is their biggest channel. And the marginal cost of each additional visitor approaches zero.

Why VCs Should Care

Better Unit Economics

A startup with strong organic traffic has fundamentally different unit economics than one dependent on paid. Lower CAC means faster payback, higher LTV/CAC ratio, better margins. That matters for the next round.

Defensibility

Paid traffic is a commodity. Anyone with a checkbook can buy Google Ads. But organic rankings? Those take time to build and time to lose. It's a moat, not a tactic.

Signal Quality

Users who find you through organic search have higher intent than those who click an ad. They're actively looking for what you offer. Conversion rates are higher. Retention is better.

How I Work With Portfolio Companies

I become a shared resource across your portfolio. Each company gets access to senior SEO expertise without the cost of a full-time hire or the unpredictability of agencies.

Audit & Roadmap

I start with a $499 audit per company. Full technical assessment, keyword opportunity analysis, competitive positioning. The output is a prioritized roadmap: what to fix, what to create, where to focus.

Ongoing Optimization

For companies that want ongoing support, I offer monthly retainers. Technical fixes, content strategy, performance monitoring. One expert, direct access, no account managers.

Portfolio Synergies

Working across multiple companies in your portfolio means I see patterns. What works for one SaaS company often applies to another. You get compounding returns on the SEO investment.

The Math

Let's say a portfolio company spends $50K/month on paid, generating 5,000 leads at $10 CAC. That's $600K/year. And if they stop spending, the leads stop coming.

Now imagine they invest $30K in SEO over 12 months (audit + 12 months ongoing). By month 12, organic is generating 3,000 leads/month at effectively $0 marginal cost. By month 24, it's 6,000 leads/month. The investment keeps paying dividends.

Which business has better unit economics at Series B?