There's No Such Thing as an SEO Strategy
Stop building SEO strategies. SEO is a set of tactics that serve your marketing - not a strategy itself. Here's why committing to one approach will run you aground.
There are marketing strategies that include SEO. There are many ways to do SEO. But "SEO strategy" is not a thing.
SEO is part of your marketing. It's a set of tactical options at your disposal that serve one purpose: to increase your qualified traffic from organic search.
The Advantage of Not Forcing Strategy on SEO
When you don't handcuff yourself to an "SEO strategy," you can do:
- What works for you
- What works for you right now
Because things change. And when they do - they change fast.
SEO Is Not Magic Dust
SEO is not magic dust that you sprinkle on top of your website and go. It's for you to rapidly test ideas and use what works for you.
Deciding on a "strategy" for SEO is a decision to:
- Limit your options
- Stick with one structure
- Commit to marrying it - whether it works later on or not
How You Run Aground
Committing to one set of tactics no matter what, with full confidence (because it's the chosen strategy), robs you from being able to stop, rethink, plan ahead, and execute a better way when you need one.
Handcuffing yourself to your brilliant strategy is how you run aground.
The Bottom Line
If you're thinking about "SEO strategy," stop.
Just start doing SEO and see what works for you. Not spending months on keyword research that's really just procrastination.