Know When Things Break
SEO disasters often happen silently. A robots.txt change, a noindex tag, a server error. Monitoring catches problems before they cost you rankings.
Little Warden
SEO-specific monitoring. Track robots.txt, sitemaps, SSL, redirects, meta tags. Alerts when critical SEO elements change. Built by SEOs for SEO problems. Affordable and focused on what matters.
SEO-Specific Monitoring
Little Warden
USE ITMonitor robots.txt, sitemap health, SSL certs, domain expiry, redirects. Alerts when things change or break. Simple, focused, affordable. Essential for agency work—catch problems before clients notice.
ContentKing
SITUATIONALReal-time SEO monitoring. Continuous crawling with instant change alerts. Tracks titles, metas, canonicals, status codes. Enterprise pricing but comprehensive. Now part of Conductor. Good for large sites with frequent changes.
Seer Indexability Tool
USE ITFree Google Sheets tool from Seer Interactive. Check indexability status for lists of URLs. Checks noindex, canonical, robots.txt blocks. Simple but useful for spot checks.
Uptime Monitoring
If your site is down, you're not ranking. Simple as that.
Uptime Robot
USE ITFree uptime monitoring for up to 50 monitors. 5-minute checks, email/Slack alerts. Checks HTTP, keyword presence, SSL. The default choice for basic uptime monitoring.
Better Uptime
SITUATIONALModern uptime monitoring with incident management. Nice status pages. 30-second checks on paid plans. Good if you need public status pages or incident management workflows.
Pingdom
SITUATIONALEnterprise uptime monitoring. Real user monitoring (RUM), transaction monitoring. More features than Uptime Robot but significantly more expensive. Use if you need advanced features.
Visual & Content Change Detection
Visualping
SITUATIONALVisual website change monitoring. Screenshots and diff comparison. Useful for monitoring competitor pages, SERP changes, or critical pages. Good for non-technical change tracking.
Distill.io
SITUATIONALMonitor web pages for content changes. Browser extension or cloud monitors. Select specific elements to track. Good for watching competitor prices, job postings, or specific page sections.
What to Monitor
A single line can deindex your entire site
Homepage, top landing pages returning 200
Expired SSL = immediate Chrome warnings
Don't lose your domain (it happens)
Make sure Google can reach your sitemap
Monitoring Philosophy
Most SEO disasters are preventable with basic monitoring. The problem is that issues often go unnoticed until weeks later when traffic drops.
Set up monitoring once, get alerts when things change. The cost of monitoring tools is nothing compared to the cost of discovering a problem 30 days late.
Start with the basics: uptime + robots.txt + SSL. Add more as needed.