You Probably Don't Need an Enterprise Platform
Enterprise SEO platforms cost $50K-$500K/year. They solve problems that only exist at scale. Most sites under 100K pages can do everything with Screaming Frog and good process.
Botify
The most technically sophisticated enterprise platform. Log file analysis integrated with crawl data. Renders JavaScript at scale. ActionBoard for prioritization. If you need enterprise and have a technically-minded team, this is the one.
Enterprise Platforms
Botify
SITUATIONALTechnical SEO platform with deep crawl analysis, log file integration, and JavaScript rendering. Strong on crawl budget optimization and indexation analysis. Best for technically sophisticated teams at large publishers or e-commerce sites.
BrightEdge
SITUATIONALThe incumbent enterprise platform. DataCube for content performance, StoryBuilder for reporting. Strong on content optimization and competitive analysis. Preferred by marketing-led teams over technical teams. Heavy on automation features.
Conductor
SITUATIONALContent-first enterprise platform. Strong on content strategy and workflow management. Good for organizations that need to coordinate content across large teams. Less technical depth than Botify, more content workflow than BrightEdge.
seoClarity
SITUATIONALFull-suite enterprise platform with strong rank tracking and content optimization. Clarity Grid for competitive intelligence. Good balance of technical and content features. Often positioned as the value alternative to BrightEdge.
Lumar (formerly Deepcrawl)
SITUATIONALEnterprise crawling platform. Less full-featured than Botify but strong on technical crawl analysis. Protect feature for monitoring critical pages. Good for sites that need enterprise crawling without the full platform commitment.
Searchmetrics
SKIP ITWas a major player, now declining. The company has struggled and the product has stagnated. If you're evaluating enterprise platforms, look at the others first. Existing customers are migrating away.
When You Need Enterprise
500K+ pages that need regular crawling and monitoring
Complex JavaScript rendering at scale (SPAs, React/Angular apps)
Multi-team coordination requiring workflow and permissions
Under 100K pages (Screaming Frog handles this fine)
Small team that can manage with standard tools
Just want better reporting (buy a BI tool instead)
The Enterprise Platform Reality
Enterprise SEO platforms are sold on the promise of automation and scale. The reality: they're expensive, require dedicated resources to use well, and most features go unused.
Before buying, ask: Can we solve this with Screaming Frog + a custom dashboard? The answer is usually yes. Enterprise platforms make sense when your scale genuinely exceeds what standard tools can handle.
If you're spending $100K+/year on a platform and don't have a full-time person managing it, you're probably wasting money.