Most SEO Content Is Recycled Garbage

Data-driven, comprehensive, actionable. Their posts show exactly how to do things with real examples. The "SEO Basics" series is the best free beginner resource. Updates regularly with fresh data studies.

All in One SEO for WordPress. Schema, sitemaps, social optimization.

Statistics and market data. Find data points for content and research.

Google Analytics 4. The standard for web analytics.

Enterprise SEO and content performance. AI-powered recommendations.

Enterprise SEO platform. Content intelligence, analytics, workflow management.

Enterprise technical SEO platform. Crawl analysis, log files, JavaScript rendering.

Reddit keyword monitoring. Track mentions of your brand or topics.

Link auditing and risk assessment. Link Detox for penalty recovery.

Enterprise SEO crawler with log analysis. Deep technical insights.

Aleyda Solis's international SEO resources. Hreflang generator and guides.

Quick SEO metrics for any page. Domain info, backlinks, traffic estimates.

Enterprise outreach and link building platform. CRM-style workflow management.

Enterprise technical SEO (formerly Deepcrawl). Large-scale site auditing.

Lily Ray's SEO insights. E-E-A-T, algorithm updates, case studies.

White-label rank tracking for agencies. On-demand tracking, custom reports.

Web technology surveys. Market share data for CMS, hosting, etc.

Free marketing courses. SEO, content marketing, inbound methodology.

Local SEO platform. Citation building, rank tracking, review management.

Audience research tool. Find where your audience hangs out online.

Authority site building. Affiliate SEO, content, and link building.

SEO platform focused on Asia-Pacific. Strong for Chinese, Japanese, Korean markets.

Comprehensive SEO and marketing suite. More features than any competitor.

The original WordPress SEO plugin. On-page optimization and readability.

Facebook sharing debugger. Test and refresh Open Graph tags.

Community and events for women in technical SEO. Mentorship and networking.

Discover trending topics before they peak. Good for content timing.

Brian Dean's site, now owned by Semrush. The "skyscraper technique" and other guides are well-executed. Posts are thorough, though sometimes over-optimized for their own sake. Good for link building strategies and content frameworks.

Bill Slawski's patent analysis. Deep technical content that goes beyond the surface. When you want to understand how Google might actually work, not just what SEO Twitter thinks. RIP Bill - the archive is invaluable.

Barry Schwartz's daily SEO news aggregator. Good for staying current on what Google's saying, algorithm fluctuations, and industry chatter. High volume, so skim headlines.

Deep expertise on Google penalties, algorithm updates, and E-E-A-T. Marie's one of the few who actually does recovery work. Her algorithm analysis is thorough. Essential if you're dealing with traffic drops or YMYL sites.

Was the gold standard, now more mixed. Whiteboard Fridays still good. Some posts are excellent, others are guest posts of varying quality. Worth following for the algorithm update roundups.

Major search industry news publication. Good for breaking news and industry coverage. Quality varies by author. More news than tactical advice.

High volume of content, variable quality. Some excellent expert pieces mixed with filler. Good for news and specific topic deep-dives. The E-E-A-T guide is solid.

High volume, optimized for traffic, low signal-to-noise. The content isn't wrong, but it's generic and designed more for lead gen than education. Time better spent elsewhere.

Official Google channel. SEO Office Hours, technical deep-dives, and updates. John Mueller, Gary Illyes, and Martin Splitt answer real questions. Primary source > third-party interpretation.

Sam Oh's tutorials are some of the best SEO video content. Clear, practical, well-produced. Even if you don't use Ahrefs, the concepts apply universally. Great for visual learners.

Crawling Mondays and technical SEO content. Aleyda's one of the most respected technical SEOs. Her YouTube and podcast are great for intermediate-to-advanced practitioners.

Good production quality, useful tutorials if you use Semrush. More marketing-focused than Ahrefs. Quality varies by host.

The classic. Comprehensive, well-structured, regularly updated. If you read one beginner guide, make it this one. Covers fundamentals without oversimplifying.

More practical and recent than Moz's guide. Great visuals and examples. Less theory, more "here's exactly how to do this."

Straight from Google. Conservative, official guidance. Good for understanding what Google explicitly recommends. Less tactical than third-party guides.

Free, official, recognized. Teaches GA4 properly. Not SEO directly, but understanding analytics is essential. Looks decent on a resume for entry-level positions.

Free course, gets you a certification. Good for beginners or if you need credentials for a client-facing role. Content is solid if basic.

Tommy Griffith's paid course. Well-produced, practical. Good for people who learn better with structured courses than self-study. Worth it if you prefer guided learning.

UC Davis SEO specialization. Academic approach, good for structured learners. More theory than practical, but gives a solid foundation.

Various SEO courses on LinkedIn Learning. Quality varies by instructor. If you already have a subscription, worth browsing. Wouldn't subscribe just for SEO.

Comprehensive timeline of Google algorithm updates. Essential reference for understanding what changed and when. Correlate with your traffic drops.

Official Google changelog. When Google confirms an update, it's here first. Primary source for algorithm changes.

The major search marketing conference. Good for networking, less essential for learning (most content is available online). Expensive. Worth it if your company pays.