Privacy Policy

This site is run by one person. There is no marketing department, no data team, no third-party analytics vendor, and no adtech stack. The privacy policy reflects that simplicity.

What This Site Collects

If you use the contact form, you're sending me your name, email address, and whatever you write in the message field. If you sign up for the newsletter, you're sending me your email address. Both of these go to my server via /api/lead. I read them. That's the extent of the data pipeline.

The web server keeps standard access logs, the same kind every web server on the planet keeps. Your IP address, browser type, and which pages you visited. This is how the internet works. If you've visited any website, ever, this has happened.

On your device, I store two things in localStorage. One is a flag called wskpf_notify that remembers whether you've signed up for notifications. The other is ab_video, which stores an A/B test variant. That's the complete list. No tracking cookies. Zero cookies of any kind, actually.

In sessionStorage, the site saves the referrer URL and any UTM parameters from the link that brought you here. This helps me understand which channels drive traffic. sessionStorage is cleared the moment you close the tab, so it doesn't persist. When you submit a form, some of this data gets included with the submission so I know how you found me. Otherwise it stays on your device and I never see it.

What This Site Does Not Collect

There is no Google Analytics on this site. No Google Tag Manager. No Facebook Pixel. No third-party tracking scripts of any kind. I have strong opinions about the surveillance advertising industry and none of those opinions are positive, so I don't participate in it.

There are no tracking cookies. I realize I already said this, but it bears repeating because most people assume every website sets cookies. This one doesn't. The localStorage items mentioned above are not cookies. They stay on your device and are never sent to any third party.

Your data is not sold to anyone. It is not shared with anyone. There is no retargeting. There are no ad networks. There is no data broker relationship. There is nobody downstream of me getting your information, because there is no downstream.

Third Parties

Fonts are self-hosted. There's no Google Fonts CDN call loading a stylesheet from Google's servers every time you visit a page. All CSS is either inlined or served from this domain. The only external resource involved in serving you this page is the web server itself. That's it. When you load this site, your browser talks to one server, mine, and nobody else.

Data Retention

If you submit the contact form or sign up for the newsletter, that information is stored on my server. I keep it for as long as it's useful for the business relationship, which is a deliberately vague statement because "useful" depends on context. If you become a client, I keep your contact information for the duration of our working relationship and a reasonable period afterward. If you sent a message and we never ended up working together, your data still sits on my server until I clean things up or you ask me to delete it.

Server logs are rotated and deleted automatically. They don't accumulate forever.

The localStorage and sessionStorage data lives on your device, not mine. You can clear it anytime through your browser settings, or it clears itself when you close the tab in the case of sessionStorage.

Your Rights

If you're in the EU or otherwise care about GDPR, here's the short version. You can email amos@wskpf.com and ask me for a copy of any data I hold about you. You can ask me to delete it. You can ask me to correct it. You can ask me to stop sending you things. I'll respond within 30 days, though in practice it'll be much faster because I'm one person and your email goes to my inbox, not a support ticket queue.

For the lawyers: the legal basis for server logs is legitimate interest, meaning the server needs to function and logs are part of how servers function. The legal basis for form submissions and newsletter signups is consent, meaning you chose to type your information and hit the button.

Unsubscribe

Email amos@wskpf.com with "unsubscribe" somewhere in the message. You're done. No hoops, no "are you sure" screens, no 10-business-day processing period.

Changes

If this policy changes in any meaningful way, I'll update it here with the date. You won't get a popup about it because this site doesn't do popups.