The Growth Company Problem
You've done the hard part. You found product-market fit. You built something people want. Paid acquisition worked to prove the model and get initial traction.
But now you're scaling, and the math is changing. Facebook and Google ads are more expensive every quarter. Your CAC is rising while competitors bid on the same audiences. You're spending more to acquire the same customers.
Meanwhile, you know you "should be doing SEO." Everyone says it. But you've either tried it and got burned, or you haven't started because you don't know where to begin. Maybe you hired an agency and got a junior account manager who produced reports but no results. Maybe you have a marketing team but nobody with real SEO expertise.
Why SEO for Growth Companies
It compounds. Unlike paid where you pay for every click, organic traffic keeps coming after you stop paying. A page you rank today can bring customers for years. That's not an expense, it's an asset.
It reduces blended CAC. As organic grows as a percentage of your acquisition mix, your overall CAC drops. This matters for your unit economics, your margins, and eventually your valuation.
It creates defensibility. Ranking #1 for your key terms is a moat. Competitors can outbid you on ads, but they can't easily take your organic positions. It takes them years to build what you've built.
It works while you sleep. Paid stops when budget stops. Organic traffic comes 24/7, weekends, holidays. It scales without proportional cost increase.
Why Most Growth Companies Fail at SEO
- They hire agencies that assign junior staff. You're paying for expertise but getting someone two years out of college following a checklist. No strategic thinking, no real problem-solving.
- They expect results in 90 days. SEO compounds over 12-24 months. Companies that quit at 6 months never see the payoff. The ones who persist win.
- They focus on tactics instead of strategy. "We need more content" or "we need more links" without understanding why those things would help or what they're competing against.
- They treat SEO as a channel, not infrastructure. SEO isn't just another acquisition channel. It's technical infrastructure plus content strategy plus competitive positioning. It touches product, engineering, and marketing.
What Works Instead
Senior expertise applied directly. Not handed off to juniors. When you work with me, you get me. 20+ years of experience on your specific problems.
Technical foundation first. Before worrying about content or links, we make sure Google can actually crawl and index your site properly. You'd be surprised how many growth companies have fundamental technical issues blocking their organic potential.
Strategy that matches your business model. Your SEO strategy should connect to your growth model. Which keywords actually matter for your business? Where can you realistically compete? What content creates customers, not just traffic?
Honest timelines and expectations. I'll tell you what's realistic. If you can't rank for something, I'll say so. If you need to invest for 12 months before seeing results, I'll tell you that too. No promises I can't keep.
Who This Is For
- Series B+ companies with marketing teams but no deep SEO expertise
- Profitable bootstrapped companies ready to invest in sustainable organic growth
- Companies that tried agencies and got burned, now looking for senior expertise
- Teams that know SEO matters but don't know where to start or what to prioritize
- Companies where CAC is rising and leadership wants to diversify acquisition
Who This Isn't For
- Pre-PMF startups. Focus on product first. SEO is a scaling channel, not a discovery channel.
- Companies expecting results in 90 days. If you need revenue next quarter, SEO isn't the answer. Buy ads.
- Anyone looking for "quick wins" or "hacks." That's not how sustainable organic growth works.
- Companies not willing to invest in content. SEO requires content. If you won't create anything worth ranking, this won't work.
How We'd Work Together
Start with an audit. $499 gets you a clear picture of where you are, what's broken, and what opportunities exist. No fluff, just the 5-10 things actually affecting your organic potential.
Strategy and roadmap. Based on the audit, we build a strategy that matches your business goals and resources. What to fix first. What content to create. Where you can realistically compete.
Ongoing execution or guidance. I can work hands-on with your team, or provide strategic guidance while your team executes. Depends on your resources and preferences.
Quarterly reviews. SEO is a long game. We track progress, adjust strategy based on results, and make sure we're moving toward business outcomes, not vanity metrics.
What I Don't Promise
I won't promise you'll rank #1 for your most competitive keyword in 6 months. I won't promise specific traffic numbers by specific dates. SEO has too many variables for guarantees.
What I will promise: honest assessment, strategic clarity, and the same expertise I'd apply if I were running SEO for your company full-time. You get senior thinking on your specific situation, not generic playbooks.