From Zero to 300x Organic Growth for OurCrowd
How I built OurCrowd's organic search presence from virtually nothing to #1 rankings on hundreds of high-value investment keywords.
The Challenge
When I joined OurCrowd to lead their SEO efforts, they had a problem common to many successful companies: zero non-branded organic search presence.
Despite being one of the world's leading venture investing platforms, they were invisible in Google for the searches that mattered most -people actively looking to invest in emerging technologies like AI, deep learning, biotech, and cleantech.
All their traffic came from brand searches ("OurCrowd") or paid channels. The massive audience searching for "invest in [technology]" was going to competitors or, worse, nowhere useful at all.
The Approach
The strategy was straightforward but required significant execution: build the definitive resource for technology investing.
Investment Themes Hub
Created comprehensive pages for every major investment category -AI, biotech, cleantech, fintech, and dozens more. Each page became the authoritative resource for that theme.
View Investment Themes →Learn Section
Built an educational content hub covering startup investing fundamentals, due diligence, portfolio strategy, and market analysis.
View Learn Section →Technical SEO Foundation
Alongside content, I implemented technical SEO improvements across the site -site architecture, internal linking, crawlability, page speed, and structured data to ensure the content could actually rank.
The Results
Over 2 years, OurCrowd went from virtually no non-branded organic traffic to complete domination on the keywords that matter most for a startup investing platform.
#1 Position 1 Rankings (28 keywords)
#2 Position 2 Rankings (21 keywords)
#3 Position 3 Rankings (18 keywords)
#4-6 Positions 4-6 (30 keywords)
Full Ranking Data
Complete spreadsheet with all 97+ keywords and their Google positions.
Proof: #1 Rankings on Google
Screenshots from Google search results showing OurCrowd ranking #1 for high-value investment keywords:
"invest in generative artificial intelligence"
"invest in deep learning"
"invest in large language models"
"invest in nanotechnology"
"invest in biometrics"
"invest in 4D technology"
Why It Worked
The "invest in [technology]" keyword pattern had a unique characteristic: high intent but low competition.
Most competitors were either generic investment platforms (not focused on tech) or content sites (not actual investment platforms). OurCrowd was perfectly positioned to own this space -they just needed the content to match the search intent.
By creating genuinely useful, comprehensive pages for each investment theme -not thin affiliate content, but real resources from an actual investment platform -we gave Google exactly what it wanted to rank: authoritative content from a credible source.
Want Results Like This?
I help companies find and dominate the keywords that matter to their business. Start with a $499 SEO audit to see what's possible.