Too often I hear the phrase “educate the customer”, or “educate your clients”. This is terrible terminology — and a better word is needed. We don’t want to be educated, preached to or lectured. In the words of Oleanna by the legendary David Mamet: Teach me. I want you to teach me.
![Educating the client is just another way to say preaching.](https://wskpf.com/wp-content/uploads/2020/08/educate-768x1024.jpg)