Local SEO Tools

Manage local listings, track local rankings, and monitor reviews. Essential for businesses serving specific geographic areas.

MY PICK

Google Business Profile (Free)

USE IT

Start here. It's free and it's where local rankings actually happen. Optimize your GBP before paying for any tool. Most local SEO success comes from Google Business Profile optimization, not third-party tools.

Local SEO Reality Check

Most local SEO "tools" are solving problems that don't exist. If you're a single-location business, you don't need citation management software. Manually create and claim your listings on the top 10-20 directories. Done.

Multi-location businesses with 50+ locations? That's where these tools provide value. Everyone else is paying for convenience that might not be necessary.

All Tools in This Category

BrightLocal

brightlocal.com

SITUATIONAL

Comprehensive local SEO platform. Rank tracking, citation building, review management. Good for agencies.

$29+/mo Best for: Agencies, multi-location businesses
Whitespark

whitespark.ca

SITUATIONAL

Local citation finder, rank tracker, review management. Specializes in citation building services.

$20+/mo Best for: Citation building, local rank tracking
Moz Local

moz.com/products/local

SITUATIONAL

Distributes your business info to major data aggregators. Simplifies citation management.

$14+/mo Best for: Simple citation distribution
Grid My Business

gridmybusiness.com

USE IT

Local rank tracking by geo-grid. See how you rank at different points around your location. Very useful.

$29+/mo Best for: Understanding local ranking variations
Yext

yext.com

SKIP IT

Enterprise citation management. Expensive and often oversold. You're renting citations, not owning them.

$199+/mo Overpriced for what it does
ReviewTrackers

reviewtrackers.com

SITUATIONAL

Review monitoring and management across platforms. Good for multi-location businesses tracking reviews.

$69+/mo Best for: Multi-location review management
Local Viking

localviking.com

SITUATIONAL

GBP posting automation and geo-grid rank tracking. Good for agencies managing many listings.

$20+/mo Best for: GBP automation, agencies
GMB Everywhere

gmbeverywhere.com

SITUATIONAL

Browser extension showing GBP data while browsing. Quick competitive insights.

Free / $9+/mo Best for: Quick local competitor research
GeoRanker

georanker.com

SITUATIONAL

Geo-specific rank tracking. Track rankings from any location.

$49+/mo Best for: Geo-specific tracking
Places Scout

placesscout.com

SITUATIONAL

Local SEO tracking and auditing. Citation monitoring and rank tracking.

$39+/mo Best for: Local SEO tracking
Google Business Help

support.google.com

USE IT

Google Business Profile. Manage your local listing on Google.

Free Best for: Local SEO
Synup

synup.com

SITUATIONAL

Local listings and reputation management. Sync citations, manage reviews.

$30+/mo Best for: Listings management
Grade.us

grade.us

SITUATIONAL

Review generation and monitoring. Get more reviews, respond efficiently.

$90+/mo Best for: Review generation
Reputation.com

reputation.com

SITUATIONAL

Enterprise reputation management. Reviews, listings, social, surveys.

Contact for pricing Best for: Enterprise reputation
Local Dominator

localdominator.com

SITUATIONAL

GBP posting and local rank tracking. Automate posts and monitor rankings.

$15+/mo Best for: GBP posting