Local SEO Tools
Manage local listings, track local rankings, and monitor reviews. Essential for businesses serving specific geographic areas.
Google Business Profile (Free)
Start here. It's free and it's where local rankings actually happen. Optimize your GBP before paying for any tool. Most local SEO success comes from Google Business Profile optimization, not third-party tools.
Local SEO Reality Check
Most local SEO "tools" are solving problems that don't exist. If you're a single-location business, you don't need citation management software. Manually create and claim your listings on the top 10-20 directories. Done.
Multi-location businesses with 50+ locations? That's where these tools provide value. Everyone else is paying for convenience that might not be necessary.
All Tools in This Category
Google Business Profile
USE ITThe foundation of local SEO. Manage your Google listing, posts, reviews, and photos.
Grid My Business
USE ITLocal rank tracking by geo-grid. See how you rank at different points around your location. Very useful.
BrightLocal
SITUATIONALComprehensive local SEO platform. Rank tracking, citation building, review management. Good for agencies.
Whitespark
SITUATIONALLocal citation finder, rank tracker, review management. Specializes in citation building services.
Moz Local
SITUATIONALDistributes your business info to major data aggregators. Simplifies citation management.
Local Viking
SITUATIONALGBP posting automation and geo-grid rank tracking. Good for agencies managing many listings.
GMB Everywhere
SITUATIONALBrowser extension showing GBP data while browsing. Quick competitive insights.
ReviewTrackers
SITUATIONALReview monitoring and management across platforms. Good for multi-location businesses tracking reviews.
GeoRanker
SITUATIONALGeo-specific rank tracking. Track rankings from any location.
Synup
SITUATIONALLocal listings and reputation management. Sync citations, manage reviews.
Grade.us
SITUATIONALReview generation and monitoring. Get more reviews, respond efficiently.
Local Dominator
SITUATIONALGBP posting and local rank tracking. Automate posts and monitor rankings.
Places Scout
SITUATIONALLocal SEO tracking and auditing. Citation monitoring and rank tracking.
Yext
SKIP ITEnterprise citation management. Expensive and often oversold. You're renting citations, not owning them.
Reputation.com
SITUATIONALEnterprise reputation management. Reviews, listings, social, surveys.