Notes.

The practitioner's column. Technical and tactical pieces on the actual work: plumbing, audits, frameworks, code, and the unglamorous stuff that decides who ranks.

38 notes / latest first

How I Watch My Competitors Sleep

Apr 22, 2026
Note Flagship

E-commerce SEO Is Plumbing With a Cash Register

Apr 18, 2026
Note Flagship

International SEO Is Not Hreflang (It's Everything Else)

Apr 15, 2026
Note

SEO Due Diligence Is Just Kicking the Tires (And Nobody Knows Where the Tires Are)

Apr 7, 2026
Note Flagship

The Competitive Intelligence System That Saved $250 Million

Apr 2, 2026
Note

Programmatic SEO Is a Chainsaw (Most People Need a Scalpel)

Mar 31, 2026
Note

The Indexing API Trick That Nukes Your Site

Mar 11, 2026
Note

Schema Markup: The Cheat Code Hiding in Plain Sight

Feb 15, 2026
Note

WordPress Plumbing 101

Jan 19, 2026
Note Flagship

The Crowd and the Index: How Mass Psychology Shaped Search

Jan 11, 2026
Note Flagship

URL Structure Migration Guide: Change URL Patterns Without Losing Rankings

Jan 5, 2026
Note

SEO Vanity Metrics Are Astrology for People With Spreadsheets

Dec 31, 2025
Note

Local Pack Ranking Analysis: The Geography Tax Nobody Talks About

Dec 29, 2025
Note

SERP Feature Opportunity Analysis: Finding the Clicks Nobody Fights For

Dec 26, 2025
Note

How to Get Free Backlinks From Fortune 500 Sites [Exact Methods]

Dec 23, 2025
Note

Mobile-First Indexing: The Complete Guide [2025 Update]

Dec 22, 2025
Note

SEO and the Art of Testicular Catastrophe [Link Penalties]

Dec 21, 2025
Note

SEO and the Art of Tent Setup [Systems Thinking]

Dec 19, 2025
Note

Server Security for SEO: When Hackers Kill Your Rankings

Dec 17, 2025
Note Flagship

Defensive SEO: The Moat Nobody Builds [Protect Traffic]

Dec 17, 2025
Note

Site Architecture: A Ranking Problem (Not Navigation)

Dec 15, 2025
Note

Your SEO Data is Lying to You [Signal vs Noise]

Dec 15, 2025
Note

Keyword Research That Actually Works [My Process]

Dec 14, 2025
Note

Search Intent Mapping: Why Your Content Isn't Ranking

Dec 14, 2025
Note

Log File Analysis: The SEO Goldmine You're Ignoring

Dec 8, 2025
Note

Steal Any Competitor's SEO Strategy [Reverse Engineering]

Dec 8, 2025
Note

Index Bloat: The Silent Killer of Your SEO

Dec 7, 2025
Note

The Redirect Audit That Actually Matters [Quick Fix]

Dec 7, 2025
Note

Find Keyword Cannibalization in 5 Minutes [GSC Method]

Dec 6, 2025
Note

The Content Refresh Formula [Update vs Create New]

Dec 6, 2025
Note

Read Any SERP in 60 Seconds [Intent + Difficulty + Opportunity]

Dec 5, 2025
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Your Internal Links Are Worthless (Here's Why)

Dec 5, 2025
Note

Diagnose Any Traffic Drop in 30 Minutes [Checklist]

Dec 4, 2025
Note

Can You Rank? How to Actually Know [Forget KD Scores]

Dec 4, 2025
Note

The Only Link Worth Building [Stop Wasting Time]

Dec 4, 2025
Note

GSC Trick: Find Pages One Push From Serious Traffic

Dec 3, 2025
Note

Technical SEO Checklist (The One That Matters) [2025]

Dec 3, 2025
Note

Batch Convert Images to WebP [Python Script, Copy-Paste]

Jun 28, 2021
Note

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